No Logo: Taking Aim at the Brand Bullies
by Naomi Klein
AVAILABILITY: Usually ships within 1-2 weeks
Publication Date: 2002
Publisher: St. Martin's Press / Picador
Topics: Corporate Rule, Democracy: Theory & Practice, Education, Family / Parenting, Labor & Work / Classism, Sexism / Patriarchy, Social Movements
Description: The hotly debated report from the frontlines of mounting backlash against multinational corporations.
A national bestseller, 'No Logo' took Canadians by storm when it was published in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. 'No Logo' takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
Review(s): "The 'Das Kapital' of the growing anti-corporate movement." - The London Observer
"A complete user-friendly handbook on the negative effects that 90's uberbrand marketing has had on culture,work, and consumer choice." - The Village Voice
Klein is a gifted writer; her paragraphs can be as seductive as the ad campaigns she dissects." - NY Times - New York Times Book Review
"The global economy described in Naomi Klein's 'No Logo' is one in which American CEOs collect millions for closing down factories, companies devote endless resources to creating and developing a brand identity because their products are manufactured by abused 16-year-olds in Indonesia working for slave wages, consumers are inordinately loyal to companies who throw their economic support behind sweatshops and treat American employees like a disposable commodity, and international law favors heartless corporations over the rights of individuals. Klein does such an effective job of illustrating the crimes of corporate America, in fact, that the second half of her enlightening and frustrating book - which documents the work of anti-corporate activists fighting the good fight - can't help but pale in comparison.
"With the exception of a chapter on 'alternative' culture that's misguided when it's not just plain wrong (Klein, for example, defines alternative music as 'music that's hard to listen to'), the first half of 'No Logo' does an excellent job of convincing readers that, metaphorically speaking, the economic sky is falling as never before. All of which can't help but make the small group of activists documented in the book's second half (culture jammers, performance artists, activists, zine editors) seem mighty inadequate by comparison. As much as Klein would like to convince readers that the anti-corporate fight is winnable, too much of her faith seems tied up in the unrealistic notion that activists being able to e-mail each other all over the world will somehow even the score between them and the giant, powerful entities they're fighting. Klein's dense, fact-heavy book is compelling, enlightening, damning, and a surprisingly good read." - Nathan Rabin - Onion A.V. Club